組織內部社交平台之使用對領導者－部屬交換關係之影響

The Impact of Internal Social Media Usage on Leader-Member Exchange Relation

張本圳(Beeb-June Chang) ； 蕭景楷(Ching-Kai Hsiao)

《經營管理論叢》 13卷1期 (2018/06) Pp. 37-54

https://doi.org/10.6872/OMR.201806_13(1).0003

摘要

隨著通訊技術的進步，以及智慧型手機或行動裝置的普及性，不再需要透過面對面即可以完成對話，如透過網際網路架構之下的社交平台進行聯繫，透過社交平台的通訊功能，將可以打破組織層級之間的隔閡。故領導者與部屬之間的關係建立有別於傳統的模式，因此，本研究之目的在於探討組織內部社交平台之使用對領導者－部屬交換關係的影響，而組織內部社交平台之使用，可區分為五個構面，包含組織成員之平台認同感、平台成員的信任感、平台成員的意識、平台成員的網路資訊涵養，以及平台成員個人訊息的揭露程度。其次，本研究驗證組織承諾的調節效果。本研究以台灣的電子商務公司的一般員工作為研究對象，透過問卷調查法，並且利用迴歸分析，實證結果顯示組織內部社交平台之使用對領導者－部屬交換關係具有顯著的正向影響，而且組織承諾具有顯著正向的調節效果。建議管理者多善用社交平台，建立組織內部的溝通管道，有助於培養組織成員的向心力。

關鍵字

網路社交平台 ； 領導者－部屬交換關係 ； 組織承諾

並列摘要

In the advancement of communications technology and the popularity of smart phones or mobile devices, it is no longer necessary to conduct dialogues through face-to-face communication. For example, through the use of internet social networking platforms, its communication function will be able to break the gap between the members of the organization. Therefore, the relationship between leader and member is different from the traditional mode. The purpose of this study is to explore the impact of the use of internal social networking platforms on the leader-member exchange relation, where the internal social media usage can be divided into five aspects, such as the member’s organizational identification, member's organizational trust, member’s consciousness, member’s internet information literacy, and member’s personal information disclosure. Then, this study also investigates the moderation effect of organizational commitment. Using the general employees of e-commerce companies in Taiwan as the research object, through questionnaire survey and regression analysis, the empirical results show that the internal social media usage has a significant positive impact on the leader-member exchange relation, and there exists significant positive moderation effect of organizational commitment. It is suggested that managers should use internet social networking platforms to establish communication channels within the organization, which will promote the centripetal force of the members.

並列關鍵字

Internet Social Platform ； Leader-Member Exchange ； Organizational Commitment