臺日組織間文化之形成－以自行車交流為例

為確保人口持續減少地區之永續發展，不少地區將重點放在開闢海外，特別是具有發展潛力的東亞國家。在臺灣與日本之間密切友好關係之下，吸引各地區相繼來臺灣推廣觀光等相關業務。然而，就此領域而言，追蹤結果到評估績效等相關研究甚少，對日本各地區來說，尚無明確且具有決定性之策略。　　本研究主要目的在於透過組織間文化，以及不同組織文化之兩者間文化形成，來探討及分析日本地區來臺灣開展相關業務，從一步一步追蹤記錄，找出各種可行因素。　　理解組織間文化形成關係，即記錄組織間溝通而形成的價值觀及行為模式等相關過程。從愛媛縣政府與巨大機械工業股份有限公司之自行車交流（自行車新文化）為案例，依組織領導者、隱喻、相互主観性、暗黙知來分析臺日組織間文化形成，透過確定形成組織間文化之各種主要因素，進而達成地區永續發展之願景。

關鍵字

組織文化；組織間文化；自行車新文化；領導者；隱喻；相互主観性；暗黙知

並列摘要

In order to ensure the sustainability of areas where the population continues to decline, many regions of Japan will focus on building relationships with overseas, especially East Asian countries with development potential. Under the close relationships between Taiwan and Japan, the regions of Japan to develop such as tourism promotional activities in Taiwan. However, as far as this field is concerned, only a few prior studies have examined the relation of tracking results and assessing the performance, but these are not entirely clear about decisive strategy for each region in Japan. 　The main purpose of this research is to analyze the development of related activities in Taiwan through the Inter-organizational culture, as well as between different cultural backgrounds, and to trace the records step by step to find out the various possible factors. 　To understand the relationship between organizations from the formation of culture, that is, to record the values and behavioral patterns formed by the communication between organizations. From the bicycle intercultural communication (New cycling culture) between the Ehime Prefecture government and the Giant Manufacturing Co., Ltd. as a case, it analyzes the formation of inter-organizational culture, also includes the rule of Leader, Metaphor, Inter-subjectivity and Tacit knowledge, between Taiwan and Japan. Through the identification of various factors that form the inter-organizational culture, it will aims to contributing to the realization vision of regional sustainable development can be achieved.