大型重型機車參與者刺激尋求、知覺風險與自我效能關係之研究

大型重型機車活動族群日益擴大，顯然已成為國人休閒的一環。本研究目的為瞭解大型重型機車受訪者背景特性與現況，分析不同背景特性參與者在刺激尋求、知覺風險、自我效能上的差異情形，再釐清刺激尋求、知覺風險與自我效能之相關性。採用便利抽樣方式針對大型重型機車相關FB社團、Line群組成員，以及關西霍爾咖啡、7-11田野門市之活動參與者為研究對象，以問卷調查法蒐集相關資料，共回收有效問卷849份。研究工具包括刺激尋求量表、知覺風險量表、自我效能量表、人口背景特性四個部分，並以敘述性統計、獨立樣本t檢定、單因子變異數分析、皮爾森積差相關分析、典型相關分析、階層迴歸分析、逐步多元迴歸分析進行資料處理與分析。研究結果顯示：(一)大型重型機車受訪者以男性、未婚、青壯年、月收入20,000~40,000居多，多數一週參與活動未滿1次或1~2次，且未加入車隊；(二) 提升活動頻率、加入車隊有助於參與者自我效能的提升；(三) 刺激尋求、知覺風險可以有效預測自我效能，其中又以經驗尋求構面、滿意度風險構面最具預測力；(四) 刺激尋求與知覺風險具顯著相關，其中高刺激尋求參與者，明顯感受到較高的財務、身體、社會風險。故研究建議大型重型機車參與者能提升自己對新奇的接受程度、設法降低滿意度風險感受，亦可透過增加活動頻率、加入車隊以維持自我效能。最後需盡可能強化自身身體、功能、社會風險意識。

關鍵字

大型重型機車；刺激尋求；知覺風險；自我效能

並列摘要

Big-sized Heavy Motorcycle activity groups are expanding and have clearly become a national leisure. The purpose of this study was to understand the background characteristics and current situation of the participants of the Big-sized Heavy Motorcycle. Furthermore, this study analyzed the differences in sensation seeking, perceived risk, and self-efficacy among participants with different background characteristics, and then to clarify the relationship between sensation seeking, perceived risk, and self-efficacy. By adopting convenience sampling, members in Facebook groups and Line groups related to Big-sized Heavy Motorcycle were collected as well as on participants of events at Kansai Hall Coffee and 7-ELEVEN Tianye Store. A total of 849 valid questionnaires were collected using the Sensation Seeking Scale, Perceived Risk, Self-Efficacy Scale and Riders Characteristics as research instruments. Descriptive Statistics, Independent Sample t-Test, One-way ANOVA, Pearson Correlation, Canonical Correlation, Hierarchical Regression and Multiple Regression were adopted to analyze the data. The finding of this study are as follows: 1. Most of the Big-sized Heavy Motorcycle respondents are male, unmarried, young and middle-aged, with a monthly income of 20,000~40,000. Also, most of them participate in activities less than once or 1-2 times a week, and do not join the motorcade. 2. Increasing the frequency of activities and joining the motorcade will help participants improve their self-efficacy. 3. Sensation seeking and perceived risk are effective predictors of self-efficacy, with the Experience Seeking and Satisfaction Risk constructs having the most predictive power. 4. Sensation seeking was significantly associated with perceived risk, with high sensation seeking participants significantly perceiving higher financial, physical, and social risks. Therefore, this study suggests that participants of Big-sized Heavy Motorcycle can explore more and try unfamiliar things to increase their acceptance of novelty and try to reduce satisfaction risk perception to increase their self-efficacy. Additionally, they can also maintain a certain degree of self-efficacy by increasing the frequency of activities and joining motor clubs. Finally, participants need to strengthen the physical, functional, and social risk awareness as much as possible.

並列關鍵字

Big-sized Heavy Motorcycle ； Sensation Seeking ； Perceived Risk ； Self-Efficacy

參考文獻

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