冒險遊憩活動參與者好奇心、刺激尋求與流暢體驗關係之研究：兼論知覺風險之調節效果

好奇心是激發人類探索行為的關鍵因素，並應用在教育、職業和遊憩領域的研究，同時也是渴望學習新知識新的感官經驗探索行為的動機，為了滿足其好奇心，去探索和新奇刺激的反應，進而產生動機趨力參與遊憩活動，而在活動參與的過程中或參與後產生正向的流暢體驗。因此，本研究旨在探討衝浪冒險遊憩參與者，其好奇心、刺激尋求與流暢體驗間的關係，並驗證遊憩參與個體知覺風險對於好奇心對刺激尋求以及流暢體驗之調節效果。採立意抽樣方式針對宜蘭雙城地區衝浪參與者進行結構式問卷調查，獲得有效問卷520份。利用偏最小平方法進行分析，研究結果顯示，好奇心對刺激尋求有正向的影響；而刺激尋求對流暢體驗有正向影響。此外，研究中也證實衝浪冒險遊憩參與者高知覺風險會弱化刺激尋求與流暢體驗的關係，低知覺風險會強化刺激尋求與流暢體驗的關係。亦即參與個體知覺風險如超出可掌控的水準，會減低刺激尋求趨力所產生的流暢體驗，減少或逃避繼續參與所參與的活動。最後提出若干管理意涵與未來研究方向之建議。

關鍵字

冒險性遊憩活動；好奇心；刺激尋求；流暢體驗；知覺風險

並列摘要

Curiosity is the key factor to stimulate exploration behavior of human and applied in education, employment and recreation areas research. It’s also the motivation of eager to learn new knowledge and new sensory experience of exploratory behavior. In order to satisfy their curiosity, and to explore novel stimuli reaction, thereby generating the motive force of participating in recreation activities tend to generate a positive flow experience during or after participation. Therefore, our study was to investigate the relationship between curiosity, sensation seeking flow experience of surfing adventure recreational participants and verify recreation perceived risk involved in individual seeking to stimulate curiosity and flow experience of the moderator effect. Using Purposive Sampling method for Surf participants of the Twin Cities area in Yilan County by structured questionnaire, obtained 520 valid questionnaires. Using the partial least squares analysis method, the results showed that curiosity has a positive impact on sensation seeking and sensation seeking has a positive impact on the flow experience. In addition, our study also confirmed that surfing adventure recreation participants with high-perceived risk weaken the relationship between sensation seeking and flow experience, low perceived risk will strengthen the relationship between sensation seeking and flow experience. Briefly if the perceived risk level of participation went beyond individual control, it would reduce the flow experience produced by sensation seeking tendency force, reduced or avoid continuing the participation in the activities. Finally, we propose several management recommendations and the advise of directions of future research.

並列關鍵字

adventure recreation activity ； curiosity ； sensation seeking ； flow experience ； perceived risk

參考文獻

高俊雄(1993)。休閒參與體驗形成之分析。戶外遊憩研究，6(4)，1-12。

Anderson, J. C., & Gerbing, D. W. (1988). Structural modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411-423.

一、中文文獻