自費健康檢查者特性與檢查項目關係之研究

The Relationships Between Characters of Customers Paid for Health Inspection and Inspection Items

柯雅禎(k'ê ya chên)

指導教授 ： 黃萬傳

亞洲大學/管理學院/經營管理學系碩士班/碩士(2007年)

摘要

目前健康檢查市場在醫療產業中最被重視，現階段呈現快速且穩定的成長，透過大型醫院對民眾提供的健康檢查規劃，亦是民眾期待的服務。本研究目的透過受檢者資料分析，了解其人口學特質及個人行為與認知，並分析其選擇健康檢查項目之相關性。
本研究採結構式問卷，針對中部某大型醫學中心附設之健康檢查中心接受自費健康檢查民 眾進行調查，共計942 位。透過描述性統計，將其性別年齡等變項因素與健康認知做差異分析，並依其檢查項目分析其所選擇之健康檢查組套之結果。本研究發現，參加自費健康檢查民眾健康檢查，選擇以基本組套項目最多，其他專對身體部位或器官類別選項檢查較少；對於個人罹患疾病別中，以罹患高血壓疾病者佔最多數，而針對接受檢查者其個人相關病史對其所選擇之檢查項目，並無明顯差異。在個人行為特性及健康認知方面之結果，能提供專業醫療人員評估其生活型態，藉由資料完整性，對所提供之衛生教育指導能更具體。
接受自費健康檢查民眾，職業為半專業、一般性公務人員，對選擇心臟檢查方面檢查比例偏高；針對個人罹患之疾病別中，又以罹患肝臟病病史對選擇癌症檢查比例較高。而個人行為特性及健康認知方面之結果，與健康檢查項目選擇性並無明顯差異。
本研究結果建議機構管理者可透過有效的市場分析，了解受檢民眾特質，進而發展多元的檢查組合並適當的價格策略，內部亦應加強服務與醫療品質，以提高民眾對健康檢查回診率。

關鍵字

自費健康檢查、健康檢查者特性、健康檢查項目.PDF

並列摘要

In the medical industry, a lot of importance has been attached to the market of health examination. Today, it grows fast and stably. Providing health examination program through large hospitals is a service expected by the public. The purpose of this study is to understand the demographical characteristics as well as individual behavior and cognition through an analysis of people who used to accept the health examination, and investigate the relativity between the personal data and selection of health examination items.
Structural questionnaires are adopted in this study. A total of 942 citizens who used to accept self-paid health examinations in an affiliated health examination center of a large medical center are covered. Through a descriptive statistics, an analysis of difference is conducted on the variables including sex and age, as well as health cognition. The results of selected examination set are also analyzed based on the examination items.
We find that most of the citizens who used to accept self-paid health examination make their selections among items in basic set. Examination on a specific body part or organ is not common. Among personal diseases, the most frequent disease is hypertension. No significant difference can be found between individual disease history and selected examination items. The results of personal behavior characteristics and health cognition can be provided to professional medical staffs for an evaluation of life style. The provided health education directions can be more detailed based on the integrality of data.
The occupations of citizens who used to accept self-paid health examination are semi-professionals or general public servants. They are interested in heart examinations. If we put personal disease into consideration, people who have a liver disease history seem to be quite interested in cancer examination. No significant difference can be found between the results of personal behavior characteristics or health cognition analysis and the selection of health examination items.
In this study, we suggest that the organization managers should try to understand the public characteristics though an effective market analysis, in order to develop various examination sets with appropriate pricing policies. Service and medical quality should also be enhanced to improve the rate of return.

並列關鍵字

Paid for Health Inspection, Characters of Customers Paid for Health Inspection, Health Inspection Items

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