老人教育機構經營策略之研究-以台中地區為例

A Study on the Managerial Strategy of the Elder Educational Institutes---The Case of Taichung Area

李鳳緣(Li Fong Yuan)

指導教授 ： 陳瑾瑛

亞洲大學/管理學院/經營管理學系碩士班/碩士(2007年)

摘要

面對高齡化社會的來臨，老年人口日益增加，銀髮族的生涯規畫成為現今社會大眾急需關切的議題。而老人問題是可經由再教育的方式來解決，藉由老人教育機構為老人提供學習活動以創造幸福的生活，是一種世界的潮流與趨勢。本研究藉文獻之歸納、分析及個案背景資料的收集，採用質性研究方法、設計半結構式訪談大綱，深度訪談相關人士，包括:地方政府首長、地方政府機關主管、基金會董事、執行長、宗教團體總務長、及行政部門工作人員等，以達到了解老人教育機構之經營理念、經學現況，並擬定經學策略的研究目的，獲得下列結論:
(1)關於老人教育機構的經營理念方面:實踐我國老人福利政策;推展終身學習社區化的教育理念;關懷年長者之身、心、靈、境之健全發展。
(2)關於老人教育機構的經營現況方面 :從管理功能、企業機能、國家政策、社會環境四個層面分析，了解老人教育機構經巷的現況及問題。
(3)關於老人教育機構的經營策略方面 :以成長策為主要方向，採集中策略、差異化策略、合作策略，以擴大服務範園與成效，達成機構的使命與目標。最後本研究對老人教育機構提出以下建議:
(1)對政府提出老人教育機構經營管理上的建議。
(2)對民間老人教育機構提出近程及中長程經營目標的建議。
(3)對後續研究提出研究區域與對象、研究的內容、研究方法、研究延伸的建議。

關鍵字

老人教育機構 ； 質性研究 ； 經營策略

並列摘要

This is a case study of business strategy for the elder educational institutes. With
the coming of the aging society, the aging population increases day by day. Nowadays
the silver-haired race's living plans after retirement have becoming imminent issues to
be concerned about. But the problems of aged people are very possible to be
solved by way of reeducation from the elder educational institutes to provide learning
activities in order to create a living of happiness for them, which has become a kind
of fashion and trend in the world as a whole.
The case study was based on induction, the scientific analysis as well as the
collection of the background by using the method of qualitative research technique,
semi-structured interview program, the in-depth interview include the local authority
officers, the foundation trustees, religious group representatives, the CEO of charity
institutes，也e staff of administrative department and its related aged people's
educational organization , with the purpose to understand the managing ideas and
management of current status quo.
The conclusions are as follows:
(1) On the aspect of managerial idea of the elder educational institutes for the
elderly: to fulfill the welfare policy for the elderly; to promote the community idea of
education for lifelong study; to take care of a perfect development for the body , the
heart, the spirit, the environment of the senior.
(2) On the aspect of the current management of the elder educational institutes
for the elderly: from the analysis of these four layers of the management function, the
business function, the national policy, the social environment to understand the status
quo and the problem on management of the elder educational institutes for the elderly.
(3) On the aspect of management strategy of the elder educational institutes for
the elderly: the main direction for the strategy of growth by means of taking the
strategy of focus, the strategy of differentiation, the strategy of co-operation in order
to expand the range of service and the result to meet the goal and mission of the elder
educational institutes.
Finally the case study proposed three workable suggestions to the elder educational
mst1tutes:
( I ) A proposal to regarding the government management strategy of the elder
educational institutes.
( 2) A proposal for the elder educational institutes to build up short-term and
long-term targets.
( 3) A proposal for the future research in terms of area study, the object of the study, the method of the study and the extension of the study.

並列關鍵字

Elder Educational Institutes ； Qualitative Research ； Business Strategies

參考文獻

台中市政府社會局(2006)。查詢時間：2007 年2 月15 日。

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