本研究目的為調查國中學生籃球運動參與涉入、觀賞涉入、運動認同、參與意願、和觀賞意願的關係。本研究採用問卷調查法,問卷內容主要包括運動參與涉入、運動觀賞涉入、運動認同、運動參與意願、運動觀賞意願。問卷發放對象為有參與或觀賞籃球的國中學生,回收有效問卷488 份,男性學生258 位。迴歸分析結果顯示,運動參與涉入和運動觀賞涉入會形成運動認同,運動認同形成之後會影響運動參與意願和運動觀賞意願。運動認同扮演中介的角色,聯結運動參與涉入和運動觀賞意願的關係,及運動觀賞涉入和運動參與意願的關係,運動認同的中介效果大於參與(觀賞)涉入和觀賞(參與)意願兩者的直接關係。
This researsh is aimed to study the relationships among involvements in basketball participation and spectatorship, basketball identification, and willingness to paly and watch basketball for junior high school students. A questionnaire was used in the study including scales of the involvements of basketball participation and spectatorship, basketball identification, and,willingness to participate in and watch basketball games. Questionnaires were distributed to junior high school students who had ever play or watch basketball and 488 were valid with 258 males.The results of regression analyses showed that involvements in basketball participation and spectatorship would cultivate basketball identification and then affected the willingness to participate in and watch the sport. In addition, sport identification partly mediated the relationships between participation involvement and watching intention and between spectatorship involvement and participating intention. The mediating effects were larger than the direct relationships.