數位教學網路平台品質、科技接受模式與認知有趣性對大學生使用意願之研究－以世新大學為研究對象

A Study of Relationship among University Students' Intention to Use and Network Platform Quality of E-learning, Technology Acceptance Model, and Perceived Playfulness-As Example of Shih Hsin University

黃郁茜(Yu-Chien Huang) ； 郝宗瑜(Sung-Yu Hao)

《中華印刷科技年報》 2014 (2014/04) Pp. 285-306

摘要

在數位時代，大專院校數位教學成為一種趨勢，然而如何提昇使用者使用學校數位教學網路平台進行學習的使用率是一值得探討之議題。隨著世新大學專屬的數位教學平台（E-learn）的使用，學校有必要了解與改進的部份。透過相關文獻蒐集與探討中發現平台品質會影響使用意願，針對世新大學為了解使用者對於使用E-learn數位教學網路平台品質重視程度之認知，以及使用者對科技接受模式與認知有趣性之認知。本研究以Collier and Bienstock所提出的電子服務品質量表之「流程品質」，加入Davis所提出的「科技接受模式」加上「認知有趣性」概念為基礎，進一步探討使用者對使用E-learn數位教學網路平台之使用意願。為達成本研究目的，採用網路及實體問卷調查法取得有效樣本。本研究實證分析如下：E-learn數位教學網路平台品質與科技接受模式與認知有趣性會影響其對使用者使用E-learn數位教學網路平台之使用意願，並經由資料的統計分析後發現，使用者對於E-learn數位教學網路平台品質，最重視的是個人隱私保護；且科技接受模式與認知有趣性之認知成度最高為認知有趣性。因此本研究提供給學校發展E-learn數位教學網路平台之建議，加強系統安全及資料防護，以建立使用者對使用E-learn數位教學網路平台之使用意願。

關鍵字

數位學習 ； 使用意願 ； 科技接受模式 ； 認知有趣性

並列摘要

In the digital era, e-learning have become a trend in the universities. However, it is still important to understand how to improve the usage of e-learning of university students. Shih Hsin University has its own e-learning network platform that the university should know how to grasp user’s attention and willingness to use the platform. Based on literature review, it is indicated that platform quality will affect usage intention. In connection with Shih Hsin University, to understand the user perceived quality for the usage of E-learn and the TAM (Technology Acceptance Model) with perceived playfulness. The theoretical framework in this study is based on the ＂Function Quality＂ of the electronic service quality proposed by Collier and Bienstock. Davis proposed the TAM’s subjoin ＂Perceived Playfulness＂ concept is added to discuss the relationship between user’s usage intention and e-learning network platform’s service quality. The Entity questionnaire and Internet questionnaire method were used to gather the effective sample. The results were analyzed that: User’s usage intention and e-learning network platform’s service quality and TAM, perceived playfulness have strong relationship. The statistical analysis of survey questionnaires indicated that the privacy is the most important e-learning network platform’s service quality for using the web sites. Furthermore, the highest degree o f cognitive of TAM and perceived playfulness is perceived playfulness. The study provides the e-learning network platform’s developers and university with the following suggestions: Pay more attention to the protection of user individual profile and system stability to establish the usage intention. Enhance the e-learning network platform’s service quality and user services to increase intention and willingness to use.

並列關鍵字

E-learn ； Usage intention ； Technology Acceptance Model ； Perceived playfulness

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