This paper investigates the relationships among the customer satisfaction and its antecedents, service quality, service value and image, in higher education. Data shows service quality and service value will directly impact on customer satisfaction. However, the directly impact of image on customer satisfaction is not significant. Service value does a mediating role that link the image to customer satisfaction. Appropriate measures are identified and a convenient sampling survey is undertaken among 400 business school students at Soochow University. A response rate of 70 percent is obtained. Considering the total effect on customer satisfaction, the sequences from the biggest to the smallest constructs will be service quality, service value and image. It will be more effective to improve service quality in order to increase the students' satisfaction. The implications of the study are discussed from both the research and managerial perspectives.