This study evidenced from one university in northern Taiwan and discussed the relationship between administration service quality, and perceived value and satisfaction of students. This study sampled from students of five colleges with 705 usable questionnaires and adopted stratified sampling. SPSS and AMOS were applied to analyze three independent variables of administration service quality, perceived value and customer satisfaction to understand the relationship on behavior intention. Finally, this study found the critical attribute of the satisfaction and perceived value in order to confirm the sequence of improving. The result could provide strategies and allocate resources for administrator in university.