全球化的“更真實”狂熱：真人實境節目的心理技術

Passion for "the More Real": The Psychotechnology between Global Reality TV and Its Audiences in Taiwan

簡妙如(Miao-Ju Jian)

《新聞學研究》 94期 (2008/01) Pp. 1-60

https://doi.org/10.30386/MCR.200801_(94).0001

摘要

真人實境節目(reality TV)的全球化崛起，展現出一股以追求「更真實」為核心的電視狂熱。本文由名為「心理技術」(psychotechnology)的論點出發，探究真人秀節目所追求的「真實」與觀眾之間所具有的科技與主體的互相形塑關係。一方面，真人秀節目追求的，其實是比真實有更多技術確認的，更可無中介地參與奇觀現場的更真實。而同時，真人秀觀眾也突顯出一種技術閱聽人的新主體性，是由媒體所中介的科技體現，以及結合媒體素養與集體智能等技術能力，來回應、介入真人秀節目的真實宣稱。另一方面，台灣觀眾對於外來真人秀節目的接收，也展現出電子媒體影像對於社會真實空間的反轉。原本更陌生的、不真實的異國真人秀，卻弔詭地在本地觀眾心中取得更為真實的地位。

關鍵字

心理技術 ； 真人實境電視 ； 媒體科技 ； 觀眾研究

並列摘要

Reality-based television has emerged as a global TV genre which represents a distinctive passion for 'the more real'. Following an argument from McLuhanian theory names ”psychotechnology” which means the co-constructive relationship between media technology and audiences, this article explores the new cultural politics on reality TV in the context of digital and global era.
The conclusion indicates that the reality TV audiences are getting rather eager to see a more technologically confirmed and immediately live spectacle, which are considered to be more real. The audiences are also becoming a technologically skilled audience, who embodies the mediated sensibility and possesses all kinds of media literacy and collective intelligence to response and intervene into the reality claim of reality shows. Paradoxically, the local audiences believed that the imported reality shows are far more real than the local ones. This study pointed out that the passion for the more real has reversed the mental distance on the global and local TV reality.

並列關鍵字

psychotechnology ； reality TV ； media technology ； audience research

參考文獻

()。

Abercrombie, N.,Longhurst, B.(1998).Audiences: A sociological theory of performance and imagination.London:Sage.

Alasuutari, P.(1998)."I'm ashamed to admit it but I have watched Dallas": The moral hierarchy of TV programmes.Media, Culture & Society.14(4),561-582.

Andrejevic, M.(2004).Reality TV: The work of being watched.Oxford &New York:Rowman & Littlefield.

Andrejevic, M.(2002).The kinder, gentler gaze of Big Brother: Reality TV in the era of digital capitalism.New Media and Society.4(2),251.