This study aims to investigate the relationship among senior consumers' lifestyle, the consumer behaviors and values of the functional clothing. This study adopted a survey method and targeted on the Taipei citizens with age between 50 and 65. The study results indicated that participants of this study could be grouped into 5 types of lifestyle. Each group appeared significant difference on the clothing purchasing frequency, the average spend per buying and the impulsive buying behaviors. Gender and the economic ability were two variables that significantly affect senior consumers' clothing purchasing behaviors. Lifestyles also significantly affected the consumer values toward the functional clothing. Except the functionality, the functional clothing also intrigued consumers' social aesthetic, experience, economic and moral values. Suggestions for the functional clothing marketer are made at the end of the report.