Translated Titles

An Exploratory Study of Commodity Images in Media Consumption




柯舜智(Shun-Chih Ke);林彥慧(Yen-Hui Lin)

Key Words

消費 ; 商品意象消費 ; 媒介消費 ; 媒介意象 ; 慾望城市 ; consumption ; commodity images ; media consumption ; media images ; Sex and the City



Volume or Term/Year and Month of Publication

27期(2006 / 07 / 01)

Page #

57 - 80

Content Language


Chinese Abstract


English Abstract

This article focuses on the pattern of commodity images in daily media consumption. The research examines the television drama ”Sex and the City” and attempts to analyze the meaning of commodity images consumption. The finding reveals that the daily consumption of commodity images demonstrates a dynamic cyclical pattern. The commodity images serve as signs for the emergence of audiences' private meaning. As the privately produced meanings are shared to others and become a public desire, the new public desire is then turned into an object of commodification. When the media proceed to commodify the public desire, new commodity images will be produced, and a new cycle will take place. In consequence, consumption is a constantly cyclical process, and the meaning production originates from capitalist production mechanism, social meaning, and audiences' selfproduction of meanings.

Topic Category 社會科學 > 傳播學
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