高中生上網咖意圖與行為的性別差異

Gender Differences of High School Students' Intention and Behavior to Visit Internet Café

10.6267/JTLS.2006.12(1)2

許義忠(Yi-Chung Hsu)

休閒 ； 性別化 ； 計劃行為理論 ； 電腦遊戲 ； 過去行為 ； leisure ； gendered ； theory of planned behavior ； computer games ； past behavior

觀光研究學報

12卷1期（2006 / 03 / 01）

23 - 42

繁體中文

電腦遊戲為普受青少年歡迎的休閒活動，線上遊戲流行導致網咖林立，但網咖空間卻有性別化的可能。本研究以Ajzen(1987)的計劃行為理論架構來探討青少年上網咖意圖與行為的性別差異。本研究以花蓮某高中與某女中學生為研究母體，研究工具獲美國麻州大學Ajzen教授首肯使用，於2002年2月至9月蒐集資料完成，獲得意圖與行為問卷各483份及416份。研究結果顯示男生上網咖的態度顯著比女生正面，社會壓力顯著比女生低，而知覺行為控制、意圖、過去行為及行為頻率都顯著比女生高。研究結論有二，首先本研究印證上網咖的「過去行為」是預測上網咖意圖與行為相當重要的因子，因此採用計劃行為理論預測休閒意圖與行為時，「過去行為」是不容忽視的變項。其次，預測青少年上網咖意圖與行為男女有別，隱含網咖是以男性為主的活動空間。文末並對教育界、家長、及網咖業者提出一些建議。

Computer games become popular leisure activity for adolescents. The rise of internet and on-line games is the reason for internet café mushrooming. It is widely believed that game content and space are gendered. The study utilized the theory of planned behavior to explore gender differences of adolescents' intention and behavior to visit internet café. The population was high school students of Hualien. The instrument, with permission of Dr. Ajzen of the University of Massachusetts, was translated into Chinese and pilot tested. Data were collected between February and September 2002. A total of 483 and 416 useful questionnaires were obtained for intention and behavior respectively. The results revealed that boy's attitudes to visit internet café were more positive than girls. Boys experienced significantly lower social pressure. And boys' perception of control, past behavior, intention, and frequency of visiting were significantly higher than girls. Two conclusions were drawn. The study proves past behavior is an important factor in predicting intention and behavior of visiting internet café, therefore past behavior should not be overlooked as one applies theory of planned behavior to leisure choices. There are gender differences in predicting high school students' intention and behavior to visit internet café. The study implies the internet café could be dominated by males. Suggestions and recommendations were made for practice and research.

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