Influence of Corporate Governance and Market Orientation on New Product Preannouncement: Evidence from Taiwan's Electronics Industry

Shu-Hsun Ho ； Jyh-Jeng Wu ； Y. Chen

《Asia Pacific Management Review》 15卷1期 (2010/03) Pp. 1-14

https://doi.org/10.6126/APMR.2010.15.1.01

並列摘要

This study examined companies' willingness to issue new product preannouncements from the perspective of corporate governance and market orientation by applying a stratified sampling method with proportional allocation. Data collected from a questionnaire mailed to 900 companies yielded a valid sample of 127 firms in Taiwan's electronics industry; structural equation modeling was utilized to test the model among the sample. The companies that had good corporate governance tended to demonstrate a market orientation and more willingness to share information with partners and customers; as such, they are more likely to communicate with customers and publish new product preannouncements. Thus, companies can choose to partner with firms with good corporate governance as they are more willing to share information, which is critical to companies' strategic planning.

並列關鍵字

Corporate governance ； market orientation ； information disclosure ； new product preannouncement

參考文獻

Agrawal, A.,Knoeber, C.R.(1996).Firm performance and mechanism to control agency problems between managers and shareholders.Journal of Financial and Quantitative Analysis.31(3),377-397.

Alkhafaji, A.F.(1989).Global marketing news.Journal of Global Marketing.3(2),117-124.

Baker, W.E.,Sinkula, J.M.(2005).Market orientation and the new product paradox.Product Innovation Management.22(6),483-502.

Becker, J.,Homburg, C.(1999).Market-oriented management: A systems-based perspective.Journal of Market-Focused Management.4(1),17-41.

Bentler, P.M.(1993).EQS Structural Equations Program Manual.Los Angeles:BMDP Statistical Software.