運動賽會之運動觀光客參與行為模式之複核效度驗證

An Empirical Cross-validation Study of the Participation Behavioral Model for Sports Tourists

張家銘(Chia-Ming Chang) ； 李一民(Yi-Min Li) ； 邱思慈(Szu-Tzu Chiu)

《大專體育學刊》 9卷4期 (2007/12) Pp. 85-98

https://doi.org/10.5297/ser.200712_9(4).0007

摘要

This study made an empirical cross-validation study of the participation behavioral model for sports tourists. A questionnaire of the participants’ exercise experience, sports programs watching experience, attractiveness of sports tourism, participation motivation of sports tourism, participation satisfaction of sports tourism, participation loyalty of sports tourism was used to collect date. Five hundred and thirty-four subjects participating in the 2004 Penghu Marathon Race of the Chinese Worldwide were the calibration sample, and four hundred and twenty-seven subjects participating in the 2005 New Balance International Penghu Marathon Race were the validation sample. The data were tested by the cross-validation analysis. The result showed that the difference in the minimum fit function chi-square (ΔMFFχ^2) between the tight replication strategy model and the loose replication strategy model was 38.41 (df = 46, p＞.05), indicating the stability of this model. The findings supported the participation behavioral models for the sports tourists.

關鍵字

澎湖國際馬拉松賽 ； 吸引力 ； 參與動機 ； 參與滿意度 ； 參與忠誠度

並列摘要

This study made an empirical cross-validation study of the participation behavioral model for sports tourists. A questionnaire of the participants’ exercise experience, sports programs watching experience, attractiveness of sports tourism, participation motivation of sports tourism, participation satisfaction of sports tourism, participation loyalty of sports tourism was used to collect date. Five hundred and thirty-four subjects participating in the 2004 Penghu Marathon Race of the Chinese Worldwide were the calibration sample, and four hundred and twenty-seven subjects participating in the 2005 New Balance International Penghu Marathon Race were the validation sample. The data were tested by the cross-validation analysis. The result showed that the difference in the minimum fit function chi-square (ΔMFFχ^2) between the tight replication strategy model and the loose replication strategy model was 38.41 (df = 46, p＞.05), indicating the stability of this model. The findings supported the participation behavioral models for the sports tourists.

並列關鍵字

International Penghu Marathon Race ； attractiveness ； participation motivation ； participation satisfaction ； participation loyalty

參考文獻

交通部觀光局觀光調查與統計

朱珮瑩(2002)。遊客從事鄉野觀光之動機、期望與滿意度研究：以新竹縣為例(碩士論文)。世新大學觀光學系。

江中皓(2002)。運動觀光高爾夫假期遊客參與動機與滿意度之研究(碩士論文)。國立體育學院體育研究所。

余幸秀(2004)。臺北市社區大學學員參與休閒運動的動機與滿意度之研究(碩士論文)。輔仁大學體育學系碩士班。

余幸娟(2000)。宗教觀光客旅遊動機與其滿意度之研究：以台南南鯧鯧代天府為例(碩士論文)。中國文化大學觀光事業學系。