近年來東南亞、中國進口廉價的木器家具,致使大溪傳統木器製造業經營遭受嚴峻考驗,但仍有部分的木器製造業者具有相當競爭優勢實有必要了解這些業者是掌握住什麼關鍵的經營要素,如何使大溪傳統木器產業經營管理具有競爭優勢而繼續經營。故本研究目的在評估大溪傳統木器製造業之關鍵成功因素。本研究先瞭解大溪傳統木器之產業現況利用價值鏈分析結果,建構出該產業關鍵成功因素之評估準則模型,再輔以AHP層級分析法評估關鍵成功因素,進而擬定相關經營策略建議,以為業者經營管理之參考。 本研究經第一階段專家問卷分析,建構一包括4項評估準則與15項次評估準則之評估準則模型。以AHP專家問卷調查分析結果,顯示大溪傳統木器製造業的關鍵成功因素,分別為「木材乾燥判斷」、「精良工法」、「符合潮流」、「創意風格」、「精準丈量裁切」。本研究經營策略之建議包括:業者在應該朝向精緻化、客製化方向來經營傳統木器製造業,才能在嚴峻的經營環境取得競爭優勢。
Importing cheaper wooden furniture from Southeast Asia and China recently has caused threats to Da-si traditional wooden manufactory industry. However, some of the wooden manufactories still gain competitive advantages in the high competitive market. The purpose of this study is to evaluate the key success factors of Da-si traditional wooden manufactory. In the study, the current situations were understood by value chain analysis. Based on the value-added activities, a model of Analytic Hierarchy Process (AHP) is derived to extract the key success factors. After the first-stage expert survey analysis, an evaluation criteria framework including four criteria and 15 sub-criteria was derived. As the results, “timber drying judgment”, “sophisticated engineering”, “fashion”, “creative style”, and “accurate measurement and cutting” are extracted. Finally, strategies of high quality and customization are suggested to gain a competitive advantage and win the competition.