台灣地產業的藝術投入—以北、中兩都為例

陳姿宇

doi:10.6342/NTU201603002

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College of Engineering > Graduate Institute of Building and Planning
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台灣地產業的藝術投入—以北、中兩都為例

Art Activities and the Real Estate Business—Case Studies in Taipei and Taichung, Taiwan

陳姿宇 , Masters　　Advisor：賴仕堯　　

繁體中文 DOI： 10.6342/NTU201603002

房地產市場；藝術；預售制度；代銷制度；資本迴路；文化經濟；文化資本；社會資本； Real Estate Market ； Art ； Pre Sales System ； Real Estate Agency ； Circuit of Capital ； Cultural Economics ； Cultural Capital ； Social Capital

Abstract │ Reference (44) │ Altmetrics

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Property developers have been devoting themselves to the cultural and art activities. It is the unique trend in the real estate markets of Taipei and Taichung in this decade. In this study, we found that the development of their cultivation in art is introduced, and the origin of the property developers’ participating art activities is established by the particular “Selling Space” and “Selling Activity” in the real estate business in Taiwan, through the understanding of the very pre-sales system and real estate marketing agency of Taiwan, real estate cycles, and the government policies. The study investigates 11 property developers’ devotion to culture and art, and the prerequisites that provoke the property developers’ dedication: sufficient actively managed funds, the interest in art and the keen thinking to selling. As for the activities, they are categorized as three types: founding foundations,  opening up and activating the established vacant lots by the display through Cultural & Creative and art, and creating brand new long-term or short-term Art stations. The benefits behind the cultural and art activities are establishing the company’s image, making connections, earning more economic profits and so forth.

Under the theoretical structures announced by Harvey and Bourdieu, the structural factors of the phenomenon as mentioned are apparent. Culture and art have become a solution when real estate capitalists are in the Crisis of Capital Accumulation due to over accumulation of capital or broken circuit of accumulation. In the era of Cultural economics, property developers not only maintain the circuit of capital but also gain their own cultural capital and social capital. However, on the other side of the structural factor, the dedication to culture and art also gives positive influences on the environments of the cities, the citizens, the real estate market, and the art community, including providing ideas for the vacant lots under urban regeneration, creating multiple experiences of art and culture in the cities, promoting art to the real estate community, and providing stages and resources for people in art communities to showcase their talents and  interchange the ideas of their art creations.

Reference ( 44 ) 〈TOP〉

王志弘（2003）〈台北市文化治理的性質與轉變，1967-2002〉，《台灣社會研究季刊》52：121-186。
連結：
宋國祥（2006）《台灣的文化藝術基金會經營管理之研究-以企業設置之基金會為核心》。國立台灣師範大學美術研究所碩士論文。
連結：
李文益、黃毅志（2004）〈文化資本、社會資本與學生成就的關聯性之研究─ 以台東師院為例〉《台東大學教育學報》，15（2）：23-58。
連結：
汪欣怡（2011）《銷售的戲碼：跑單小姐與預售屋市場組織》。國立臺灣大學社會所碩士論文。
連結：
邢芃玉（2011）《藝企合作中介者執行力之研究－以忠泰建築文化藝術基金會為個案》。國立臺北藝術大學藝術行政與管理研究所碩士論文。
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