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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 48 ) 〈TOP〉
  1. 行政院農業委員會,各年份。『農產貿易統計要覽』。臺北:行政院農業委員會。
  2. 行政院農業委員會,各年份。『農業統計年報』。臺北:行政院農業委員會。
  3. 林靈宏,2003。『消費者行為』。五南書局,臺北。
  4. 范增平,2006。「活到老、茶葉的名稱識不了」。『茶訊』。臺北:臺灣區製茶工業同業公會。
  5. 葉寶玉,2004。『加強農產品國際行銷方案』。臺北:行政院農業委員會。
Times Cited (2) 〈TOP〉
  1. 張勻嘉(2013)。臺日茶產業行銷策略研究 ─以天仁茗茶與伊藤園為例。臺中科技大學應用日語系日本市場暨商務策略碩士班學位論文。2013。1-126。 
  2. 楊獻捷(2010)。梨山地區烏龍茶生產效率之研究 — 三階段資料包絡分析法之應用。臺灣大學農業經濟學研究所學位論文。2010。1-72。 
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