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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 136 ) 〈TOP〉
  1. 吳錦棉(2002)國內醫療服務缺失及服務補救現況之探討---以桃園縣區域醫院為例,元智大學管理研究所碩士論文。
  2. 楊鴻麟(1999)顧客期望及顧客參與對服務缺失歸因之影響探討---以推廣教育為例,元智大學管理研究所碩士論文。
  3. Andreasen A. R. and Best A. “Consumer Complaints against Auto Repair Services”, The Journal of Consumer Affairs, 1997, Vol.17,(2, winter),pp315-335
  4. Bagozzi R. P.,”Marketing as Exchange,”Journal of Marketing, Vol 39(Oct.), pp.32-39
  5. Bejou D. and Palmer A., “ Service Failure and Loyalty: An Exploratory Empirical Study of Airline Customers”, Journal of Service Marketing, 1998, Vol.12, No.1,pp.7-22
Times Cited (2) 〈TOP〉
  1. 徐偉哲(2011)。職棒簽賭事件對球隊認同感的影響:探討事件歸因、知覺重要性,及個體差異的干擾效果。臺灣大學商學研究所學位論文。2011。1-174。 
  2. 陳妤婷(2016)。醫療機構之服務失誤與服務補救對顧客行為反應之影響─以關係行銷為調節變數。長榮大學醫務管理學系(所)學位論文。2016。1-113。
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