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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 55 ) 〈TOP〉
  1. 1. 余俊穎,民91,以價值網觀點探討數位電視產業之競爭優勢—無線、有線、電信網路及衛星四類平台之比較,元智大學資訊傳播學系碩士論文
  2. 10. 梁庭芝,民91,華文數位媒體市場的策略聯盟研究-以兩岸入口網站業者為例,元智大學資訊傳播學系碩士論文
  3. 19. 謝博皓,民92,隨選多媒體(MOD)服務之市場區隔與行銷策略研究-以台北地區ADSL用戶為例,國立臺灣師範大學圖文傳播學系碩士論文
  4. 1. Colin, R. B. (1998). “Convergence between telecommunications and other media:How should regulation adapt? Telecommunications Policy ”
  5. 2. Baldwin, T., McVoy, S., & Steinfield, C.(1996). “Convergence: Integrating Media, Information & Communication, Sage Publications.”
Times Cited (3) 〈TOP〉
  1. 李怡如(2005)。新科技變化對美國電影產業的策略影響。臺灣大學國際企業學研究所學位論文。2005。1-152。 
  2. 蔡坤哲(2007)。台灣寬頻影音匯聚網站之核心資源與競爭態勢分析。政治大學廣播電視學研究所學位論文。2007。1-181。
  3. 凌慶榮(2012)。面對數位匯流,傳統媒體代理商應對策略探討─以安吉斯集團偉視捷媒體公司為例。中央大學管理學院高階主管企管碩士班學位論文。2012。1-107。
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