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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 53 ) 〈TOP〉
  1. 力永強(2008)。台灣民眾對於公平貿易咖啡產品之購買意願。中興大學行銷所碩士論文。
  2. 向春玲(2009)。消費者對公平貿易認知及態度之研究。中原大學國貿所碩士論文。
  3. 吳慧敏(2012)。綠色雇主品牌知覺與組織績效關係之研究—以企業綠色實務為中介變項。中央大學人力資源管理所碩士論文。
  4. 唐瓔璋、吳敏華、林佳慧、宋建宏(2009)。組織採購決策因素之研究─以大中國地區電子連接器產業為例。行銷評論,第6卷,第4期,頁499-526。
  5. 陳怡婷(2012)。利用假設性市場評估法分析消費者對環保車之偏好-以油電混合車為例。中央大學產業經濟研究所碩士論文。
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