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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 58 ) 〈TOP〉
  1. Cooper P. D. (1984), Profiles in Healthcare Marketing, pp. 71-73
  2. Cooper, P.D. (1994) Health Care Marketing, 3rd edn., Aspen
  3. Gillham B. (2000) Case Study Research Methods, Continuum.
  4. Kolter P. and Clarke P.N. (1987) Marketing For Health Care Organization, Prentice Hall.
  5. McDevitt, Paul K. (1987), “Learning by Doing: Strategic Marketing Management in Hospitals,” Health Care Management Review, 12(1), 23-30)
Times Cited (13) 〈TOP〉
  1. 鄭之勛(2017)。以服務行銷觀點探討公立醫院的醫療服務品質管理。臺灣大學國際企業管理組學位論文。2017。1-105。 
  2. 林盈君(2011)。影響整形外科服務量與成長趨勢之因素探討。臺灣大學健康政策與管理研究所學位論文。2011。1-142。 
  3. 黃燕鳳(2008)。健檢機構之消費者需求與行銷策略之研究。臺灣大學醫療機構管理研究所學位論文。2008。1-109。 
  4. 楊美惠(2008)。台灣發展觀光醫療產業之行銷策略研究。臺灣大學商學研究所學位論文。2008。1-163。 
  5. 林繼昌(2008)。創造骨科醫療照護服務價值:專科整合性醫療健康照護的營運模式。臺灣大學高階公共管理組學位論文。2008。1-63。 
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