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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 54 ) 〈TOP〉
  1. 王柏程,2011年。「有機產業關係品質、消費情境與再次造訪意願之研究─以農夫市集為例」。碩士論文,高雄餐旅學院餐飲管理研究所。
  2. 本間典子、黃秋蓮、王俊豪、陳右人,2012。「台灣消費者飲茶行為對日本綠茶之知識、態度、行為之影響」,『農業推廣學報』。29期,45-70。
  3. 行政院農業委員會(在地消費•農夫市集),網址:
  4. 李淑梅,2007。「民宿的服務品質、顧客滿意度及忠誠度之關係研究─以澎湖地區為例」。碩士論文,澎湖科技大學服務業經營管理研究所。
  5. 周志如,2008。「農產品產地直銷模式之研究」。碩士論文,中原大學企業管理學系研究所。
Times Cited (2) 〈TOP〉
  1. 陳郁蕙(Yu-Hui Chen);呂秀貞(Hsiu-Chen Lu);陳雅惠(Ya-Hui Chen);姜淳元(Chun-Yuan Chiang)(2020)。國產甘藍與結球白菜運銷通路分析。台灣農學會報。20(2)。102-125。 
  2. 呂秀貞(2017)。臺灣甘藍與結球白菜運銷通路與價格之研究。臺灣大學農業經濟學研究所學位論文。2017。1-112。 
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