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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 114 ) 〈TOP〉
  1. Seidman.[2006]. Designing Qualitative Research)
  2. 林鴻儒(2003)。《電子遊戲置入產品廣告之研究─以冒險遊戲創作「奇異島」與
  3. 邱啟紋(2009)。《電視偶像劇操作置入型態分析-三立《命中注定我愛你》個案
  4. 員會專案研究計畫。
  5. 陳品君(2011)。《品牌訊息置入戲劇之策略與效果研究》。交通大學傳播研究所
Times Cited (2) 〈TOP〉
  1. 胡瓊文(2016)。台灣新型態電視冠名贊助與傳統電視廣告的廣告效果評估-以「美國棉」商標為例。中山大學企業管理學系研究所學位論文。2016。1-88。
  2. 楊哲欣(2016)。探討電視冠名畫面的置入效果-以台視偶像劇 「致,第三者」為例。中正大學企業管理系行銷管理研究所學位論文。2016。1-45。
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