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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 209 ) 〈TOP〉
  1. 杜瑞澤 (2003),「ISO14000環境管理系統標準觀點探討綠色產品永續設計」,環保月刊,第三卷,第一期,第57-67頁。
  2. 林建煌 (2007),消費者行為,台北,華泰書局。
  3. 陳李綢(1992),認知發展與輔導,台北:心理。
  4. 張儀婷 (2012),「有機商品購買行為之研究-以不同生態意識區隔」,淡江大學國際企業研究所碩士論文,台北。
  5. 蔡明峰 (2011) ,「環保標章資訊對消費者行為影響之研究」,碩士論文,國立中央大學資訊管理研究所,桃園。
Times Cited (5) 〈TOP〉
  1. 吳淨宜(2014)。主觀知識與口碑對有機臉部保養品購買意圖影響之研究-以知覺風險為中介變數。淡江大學國際企業學系碩士班學位論文。2014。1-162。 
  2. 林彥彣(2016)。知覺價格與口碑對於使用意願影響之研究-以線上訂房網站為例。淡江大學國際企業學系碩士班學位論文。2016。1-80。
  3. 王婷慧(2017)。智慧型手錶購買意圖之研究-以AIDA模型為例。淡江大學國際行銷碩士在職專班學位論文。2017。1-80。
  4. 連乃萱(2017)。以AIDA模式探討消費者對綠色美妝保養品購買意願之研究。淡江大學國際企業學系碩士班學位論文。2017。1-85。
  5. 鄭淑琳(2017)。綠色美妝保養品購買行為之研究–行銷4P觀點。淡江大學國際行銷碩士在職專班學位論文。2017。1-80。
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