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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 106 ) 〈TOP〉
  1. 白武烈(2006)。大學校務滿意度指標建構之研究—以淡江大學為例。淡江大學統計學系應用統計學碩士論文,未出版,台北縣。
  2. 吳益任(2006)。不同類型學校實施綜合高中學生滿意度之研究—以台北縣市為例。淡江大學教育政策與領導研究所碩士論文,未出版,台北縣。
  3. 沈怡君(2007)。高級職業學校品牌管理現況之研究。國立台灣師範大學工業教育學系碩士論文,未出版,台北市。
  4. 林文祥(2007)。國民小學教育人員對學校品牌形象知覺之研究。暨南國際大學教育政策與行政研究所碩士論文,未出版,南投縣。
  5. 林玫玫(2005)。服務品質與顧客滿意度關係之研究。經營管理論叢,12,287-294。
Times Cited (9) 〈TOP〉
  1. 黃苡庭(2014)。影響主題樂園顧客忠誠度之因素探討 —以義大遊樂世界為例。樹德科技大學經營管理研究所學位論文。2014。1-229。 
  2. 林瑋翔(2012)。影響連鎖便利商店顧客忠誠度因素之探討-以高雄市為例。樹德科技大學經營管理研究所學位論文。2012。1-146。 
  3. 許秀如(2009)。國立臺中技術學院九十週年校慶活動識別設計專案報告書。臺中科技大學商業設計系碩士班學位論文。2009。1-93。 
  4. 薛庭芳(2011)。觀光學系大一學生學校品牌形象、選校動機與行為意圖之研究。高雄餐旅大學餐旅教育研究所學位論文。2011。1-123。 
  5. 曾停香(2009)。台鹽產品品牌形象對顧客滿意度與忠誠度的相關性研究-以屏東地區產品消費者為例。屏東科技大學農企業管理系所學位論文。2009。1-98。 
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