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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 100 ) 〈TOP〉
  1. 呂振瑋 (2008),「贊助商與賽事一致性在賽事認同對贊助效益影響之調節效果」,國立中央大學企業管理研究所碩士論文。
  2. 程紹同 (2001),「第5促銷元素:運動贊助行銷新風潮」,台北市:滾石文化。
  3. 楊聖智 (2002),「91年全國中等學校運動會現場觀眾對贊助商認知效果之研究」,國立臺灣師範大學體育學系在職進修碩士班碩士論文。
  4. 廖俊儒 (2001),「企業贊助運動之效益研究─以安麗盃世界女子花式撞球邀請賽為例」,國立臺灣師範大學體育研究所碩士論文。
  5. 蘇錦雀 (2002),「企業贊助九十一年全國中等學校運動會之研究」,國立師範大學體育系碩士論文。
Times Cited (4) 〈TOP〉
  1. 郭靜育(2013)。企業贊助運動員之研究─以盧彥勳為例。淡江大學大眾傳播學系碩士班學位論文。2013。1-108。 
  2. 沈逸芸(2012)。零售業直效行銷、核心競爭力與購買意願的關聯性之研究。長榮大學國際企業學系(所)學位論文。2012。1-54。 
  3. 姚凱薰(2013)。企業品牌贊助小型賽會之贊助效益量表編製。朝陽科技大學休閒事業管理系學位論文。2013。1-84。
  4. 胡瓊文(2016)。台灣新型態電視冠名贊助與傳統電視廣告的廣告效果評估-以「美國棉」商標為例。中山大學企業管理學系研究所學位論文。2016。1-88。
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