“有粉絲專頁就是名人品牌嗎？”網路圖文創作家成名歷程之探究

羅以真

doi:10.6846/TKU.2015.00777

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“有粉絲專頁就是名人品牌嗎？”網路圖文創作家成名歷程之探究

Does having fan page mean having human brand? An exploratory study of how Internet graphics creator going to a human brand

羅以真 , Masters　　Advisor：黃哲盛　　

繁體中文 DOI： 10.6846/TKU.2015.00777

網路圖文創作家；名人品牌；類社會互動；使用者創作內容；社會影響；網路口碑； Internet graphics creator ； human brand ； Parasocial Interaction ； User-Generated Content (UGC) ； Social influence ； Electronic Word-of-Mouth

Abstract │ Reference (163) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

Surfing Social Networking Sites is one of common things for Internet user in Taiwan. The number of the Facebook users has been tremendously increasing in recent years. This phenomenon gradually creates a new fashion and some Facebook super stars called “Internet graphics creator” . Internet graphics creator sign up an account and a Fan page in Facebook. Then, they upload their works in Facebook Fan page. These works have created a great sensation. 
    In this study, we adopted qualitative research in semi-structural, focus group interviews with fans that have been to follow Internet graphics creator Fan page and content analysis with Internet graphics creator Fan page. We explored how Internet graphics creator going to a human brand, and investigated motivations of fans that have been to follow Internet graphics creator Fan page. Moreover, we study parasocial interaction between Internet graphics creator and their fans. Finally, we discussed the recognition of human brand of Internet graphics creator.  
Conclusions of this research are summarized as following:
    1. According to the focus groups, on the definition of human brand of Internet graphics creator are exceeding five hundred thousand fans in Fan page and selling peripheral/co-brand commodity.
    2. Interior factors of human brand of Internet graphics creator are free internet platform, the habit of surfing Social Networking Sites, and cooperating with manager’s company .The exterior factor of human brand of Internet graphics creator are closing fans’ live, stand in fans’ shoes, and creating new funny.

Reference ( 163 ) 〈TOP〉

5. 洪寧（2010），「Facebook上消費者類社會互動對品牌關係的影響」，國立政治大學傳播學院廣告學系碩士論文。
連結：
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連結：
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連結：
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連結：

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