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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

Abstract 〈TOP〉
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Reference ( 122 ) 〈TOP〉
  1. 王麗晶(2012)。公益品牌敘事與故事行銷:以非營利動物保護組織為例 ( 未出版碩士論文)。國立政治大學新聞研究所。
  2. 李怡玲(2001)。台北市高中學生愛情態度及相關因素之研究 (未出版碩士論文)。國立台灣師範大學家政教育研究所。
  3. 沈利君(2001)。台北縣國中學生愛情態度研究 (未出版碩士論文)。
  4. 呂佳穎(2008)。故事型廣告結構與論點置入方式對溝通效果之影響 (未出版碩士論文)。國立臺灣大學管理學院商學研究所。
  5. 林士煉(2014)。故事型廣告效果之研究-以客委會為例 (未出版碩士論文)。淡江大學資訊傳播學系研究所。
Times Cited (1) 〈TOP〉
  1. 陳惟祺(2017)。全家超商微電影《健康快樂在一起》敘事符號之研究。臺中科技大學商業設計系碩士班學位論文。2017。1-91。
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