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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 84 ) 〈TOP〉
  1. 1. 丁立武(2006),品牌策略、通路策略與通路績效之研究-桌上型電腦準系統廠商實證,碩士論文,國立台北科技大學工業工程與管理研究所。
  2. 3. 王仁怡(2005),行銷通路權力、協力關係、成員滿意度與通路績效關係之研究—第三代行動電話廠商為實證,碩士論文,國立台北科技大學工業工程與管理研究所。
  3. 4. 李中柱(2002),我國自創品牌外銷產品國際行銷適地化策略與行銷績效之相關性研究-高科技與傳統產業比較,碩士論文,靜宜大學企業管理研究所。
  4. 7. 林銘郎(2003),產品策略與通路策略配合對經營績效關係之研究—以兩岸軟體產業為例,碩士論文,中原大學企業管理研究所。
  5. 12. 張芝明(2006),品牌策略、品牌權益、通路策略對品牌績效之研究—化妝品產業實證,碩士論文,國立台北科技大學工業工程與管理研究所。
Times Cited (6) 〈TOP〉
  1. 林黎雯(2015)。商標對品牌國際化策略之研究-以S公司為例。淡江大學國際行銷碩士在職專班學位論文。2015。1-60。 
  2. 吳翊菱(2015)。台灣糕餅業品牌國際精品化之研究-以微熱山丘為例。淡江大學國際企業學系碩士班學位論文。2015。1-148。 
  3. 商培萱(2014)。虛實策略、品牌權益、通路衝突與通路績效之研究-以量販業為實證。臺北科技大學經營管理系碩士班學位論文。2014。1-110。 
  4. 許晉睿(2015)。以聯合分析法與創新擴散理論衡量品牌權益-以智慧型手機為例。臺灣大學國際企業學研究所學位論文。2015。1-83。 
  5. 陳冠樺(2008)。品牌策略、品牌權益、顧客信任與品牌績效之研究—保健食品產業實證。臺北科技大學工業工程與管理系碩士班學位論文。2008。1-97。
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