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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 109 ) 〈TOP〉
  1. Boyd, D. M., & Ellison, N. B. (2007). “Social network sites: Definition, history, and
  2. scholarship”, Journal of Computer-Mediated Communication, 13(1), article 11.
  3. Addiction. Psychological Reports, 80:879-882.
  4. Cooley, C. H. (1902). Human nature and social order. NY: Scribner.
  5. Erikson, E. H. (1950). Identity, Youth and Crisis. New York : Norton.
Times Cited (7) 〈TOP〉
  1. 魏名宏(2014)。實體通路與虛擬網路通路進入選擇之研究 -以自行車補修零件為例。中興大學高階經理人碩士在職專班學位論文。2014。1-46。 
  2. 陳孟君(2012)。自有品牌關鍵成功因素兼論其行銷策略之規劃 -以臉部保養品為例。中興大學高階經理人碩士在職專班學位論文。2012。1-57。 
  3. 陳青宏(2007)。引進網路通路之垂直策略互動。中興大學企業管理學系所學位論文。2007。1-57。 
  4. 紀舒哲(2012)。治理機制、權力關係、激勵策略與通路績效之研究。臺北科技大學工商管理研究所學位論文。2012。1-199。 
  5. 巫佳潔(2008)。企業併購、品牌權益、通路策略整合對品牌績效影響之研究–網際網路服務業實證。臺北科技大學工業工程與管理系碩士班學位論文。2008。1-103。
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