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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 193 ) 〈TOP〉
  1. 2.何臺光(民93)。競爭因素、製造策略、顧客滿意與組織績效之關聯性研究-以台灣汽車零組件產業為例,國立成功大學企業管理研究所,碩士論文,未出版,台南市。
  2. 18.張玉琳(民86)。消費市場之關係行銷研究-以信用卡為例。國立政治大學企業管理研究所碩士論文,未出版,台北市。
  3. 23.陳國源(民92)。市場導向、製造策略、顧客滿意度對經營績效影響之研究-以臺灣汽車零配件產業為例。成功大學高階管理在職專班碩士論文,未出版,台南市。
  4. 24.喬友慶、葉凱莉與別蓮蒂(民91)。顧客滿意度衡量與估計之研究-線性迴歸模型與Ordered Probit/Logit模型之比較。企業管理學報,55,頁1-23。
  5. 27.黃識銘、方世榮(民92)。行銷通路成員之夥伴關係長期導向與組織間績效之研究。管理評論,22(2),頁55-85。
Times Cited (2) 〈TOP〉
  1. 張志偉(2009)。臺灣銀行業顧客再購意願之前置變項探討—以金融商品風險及投資者風險偏好為干擾變數。中原大學企業管理研究所學位論文。2009。1-74。 
  2. 周仕峰(2007)。知識分享、電子市集、組織學習以及組織績效之關聯性研究~以基本金屬製造業為例。長榮大學經營管理研究所(博)學位論文。2007。1-144。
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