應用模糊多準則決策法於ASP廠商關鍵能力之評估

Applying Fuzzy Multi-Criteria Decision-Making Method to Evaluate Key Capabilities of an ASP Company

陳昱志(Yu-Chih Chen)

指導教授 ： 陳細鈿

共同指導教授 ： 王馮永亢

長榮大學/資訊暨工程學院/資訊管理研究所/碩士(2007年)

https://doi.org/10.6833/CJCU.2007.00050

摘要

近年來，由於電子商務的興起，企業講求即時性、高效率及專業分工，應用軟體服務供應商(Application Service Provider, ASP)趁勢崛起。此外，為了降低成本，許多企業開始將非關核心競爭力部份之營運流程進行委外處理。ASP業者已經不再只是以技術為導向，還必需介入企業營運流程，俾能即時捕捉整個市場動向，擁有高度運籌管理能力。
以往對於ASP的研究主要集中在導入策略、採用因素與探討市場現況等方面的主題，鮮少探討ASP業者應該具備哪些關鍵能力？這些關鍵能力的優先順序如何？評估關鍵能力的準則又有哪些？其重要性排序如何？業者若能了解自己的優、劣勢，則應能發揮自身擁有的長處，並針對自身劣勢加以改善，才足以在競爭激烈的市場中生存。
本研究首先進行第一階段問卷調查，並利用模糊德爾菲法，進行ASP廠商之重要關鍵能力與評估準則之篩選，建立ASP廠商關鍵能力之評估架構。接著以某ASP資訊公司為個案研究對象，進行第二階段問卷調查，透過模糊多準則決策法找出該公司所具備的重要關鍵能力及排序，以提供其自我評估之參考依據，亦可作為企業評選合作ASP廠商之標準。

關鍵字

應用軟體服務供應商(ASP) ； 關鍵能力 ； 模糊德爾菲法 ； 模糊多準則決策

並列摘要

With the rise and rapid development of “Electronic Commerce” in recent years as well as the enterprises stress real-time, high efficiency and professional division of labor, the ASP (Application Service Provider) industry takes advantage of this favorable situation to spring up. In addition, to reduce the cost, a lot of enterprises begin outsourcing some operation processes which are irrelevant to core competitiveness. Thus, the ASP venders are not only technology-oriented, and meanwhile, they also have to intervene in operation processes of enterprises. The ASP venders not only have to be able to catch the tendency of the whole market immediately, but also have highly plan strategies for managerial capability.
Many researches about ASP mainly focused on the issues with regard to the implementing strategy, the adopting factor and the discussion of market situation in the past. The issues like “What key capabilities should ASP venders must possess?”, “How about the priorities of these key capabilities are?”, “What are the assessing criteria of the key capabilities?” and “How to measure the importance of these criteria?” are rarely discussed. If the venders can develop their advantages and improve inferiorities, then they can survive in the competitive market.
In order to establish the evaluation structure of key capabilities for ASP vendors, the first-stage questionnaire implemented and the fuzzy Delphi method was used to select the important key capabilities and evaluation criteria. Next, the second-stage questionnaire for someone vendor are implemented and Fuzzy Multiple Criteria Decision-making method was employed to measure the performance of key capabilities and the weight of evaluation criteria. According to the result, the venders can evaluate itself as well as it can be a standard which enterprises select cooperative ASP venders.

並列關鍵字

Application Service Provider (ASP) ； Key Capabilities ； Fuzzy Delphi Method ； Fzzy Multiple Criteria Decision-making

參考文獻

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