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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 122 ) 〈TOP〉
  1. 7.余秋玲(民96)。美語雜誌消費者顧客忠誠度之研究。國立東華大學企業管理研究所碩士論文,花蓮。
  2. 13.林隆儀、徐稚軒、陳俊碩(民98)。寬頻網路關係行銷結合類型、 服務品質、關係品質與轉換成本 對顧客忠誠之影響。輔仁管理評論,第十六卷第一期,頁7-68。
  3. 19.許文艷(民92)。影響量販店與供應商議價因素之研究,國立成功大學企業管理系碩士論文,台南。
  4. 22.陳建文、洪嘉蓉(民94)。服務品質、顧客滿意度與忠誠度關係之研究-以ISP為例。電子商務研究,第三卷第二期,頁53-172。
  5. 23.黃彥穎(民95)。台灣都會地區包裝即飲咖啡市場消費者品牌轉換行為之研究-以「左岸咖啡館」為例。長榮大學經營管理研究所碩士論文,台南。
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