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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 150 ) 〈TOP〉
  1. 沈孟穎(2002)
  2. 李超群(1998)
  3. 何亞蘋 (2001)
  4. 林恩盈 (2002)
  5. 林裕翔(2002)
Times Cited (49) 〈TOP〉
  1. 盧裕文(2012)。複合式餐廳經營策略與消費者體驗滿意度之關聯性研究。淡江大學未來學研究所碩士班學位論文。2012。1-97。 
  2. 林祚行(2011)。服務品質、品牌權益及顧客滿意度與購買意願關係之研究-以校園個性咖啡店為例。淡江大學國際商學碩士在職專班學位論文。2011。1-94。 
  3. 湯佳霖(2006)。台灣大學生大型量販店商店印象與購買決策之比較研究。淡江大學國際貿易學系國際企業學碩士班學位論文。2006。1-95。 
  4. 張宇明(2015)。微型旅館空間印象之滿意度與再宿意願關係研究–以品格子為例。中原大學室內設計研究所學位論文。2015。1-107。 
  5. 李沛怡(2013)。分析消費者於不同型態咖啡店之再購因素:以消費動機之觀點。中原大學企業管理研究所學位論文。2013。1-85。 
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