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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 76 ) 〈TOP〉
  1. 金惠卿(2001),(商店設計表現方式之空間印象研究-以-Esprit,Levi’s服飾旗艦店為例),私立中原大學室內設計研究所碩士論文。
  2. 張進德(2001),(消費者對大型量販店的商店印象構成研究),私立中原大學室內設計研究所碩士論文。
  3. 譚大純、陳正男、賴孟寬(2000),〝生活型態量表之適合度檢驗、因素重組與趨勢比較:以ICP生活型態量表為例〞,〈調查研究〉,第8期,頁79-102。
  4. 2000台灣加盟總部指南(2001),台北:中華民國連鎖店協會。
  5. Bitner, M. J., 1990, “Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Respondes,”〈Journal of Marketing〉, Vol. 54, pp. 69-82.
Times Cited (58) 〈TOP〉
  1. 汪海倫(2011)。生活型態與風險取向對女性消費者網路代購行為影響之研究。淡江大學企業管理學系碩士在職專班學位論文。2011。1-104。 
  2. 邱美珠(2009)。國產汽車的認知品質、顧客整體滿意度與再購意願之研究。淡江大學企業管理學系碩士在職專班學位論文。2009。1-100。 
  3. 洪華穗(2008)。景觀的魅惑:解讀台灣精品汽車旅館的意涵。淡江大學大眾傳播學系碩士班學位論文。2008。1-129。 
  4. 王俊元(2008)。上班族生活型態、人格特質對消費異國餐廳知覺價值與消費意願影響之研究。淡江大學企業管理學系碩士在職專班學位論文。2008。1-100。 
  5. 蔡舜如(2008)。星巴克咖啡連鎖店消費者之商店形象、知覺價值與購買意願之研究。淡江大學管理科學研究所碩士班學位論文。2008。1-78。 
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