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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 155 ) 〈TOP〉
  1. 13. 周詩穎(2006),兩岸行銷通路型態與結構影響因素之研究-以自行車產業為例,中原大學企業管理學系未出版碩士論文。
  2. 15. 林雨虹(2009),中國大陸茶飲料及果汁飲品之市場行銷策略研究,淡江大學中國大陸研究所未出版碩士論文。
  3. 33. 曾紀幸(2004),台商在大陸之企業網絡與關係網絡之研究,企業管理學報,第62期,頁79-116。
  4. 37. 黃延聰(2008),行銷能力之建構對市場績效之影響:台灣廠商之實證研究,行銷評論,第5卷第4期,頁539-574。
  5. 38. 黃怡瑄(2007),中國大陸企業於內銷市場競爭策略,台灣大學管理學院商學研究所未出版碩士論文。
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