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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 10 ) 〈TOP〉
  1. 1. Aaker, David A(1991), “Managing brand equity : capitalizing on the value of a brand name / David A. Aaker”, New York : Free Press.
  2. 2. Atzei, A.; Groepper, P.; Novara, M.; Pseiner, K.(1999), “Innovations for competitiveness: European views on “better-faster-cheaper””, Journal of Acta Astronautica, 44(7), pp. 745-754.
  3. 4. Chakravorti, Bhaskar(2004), “The role of adoption networks in the success of innovations: a strategic perspective”, Technology in Society, 26, pp.469-482.
  4. 5. Chen, H.C. and Yu Y.W. (2008), “Using a Strategic Approach to Analysis the Location Selection for High-Tech Firms in Taiwan”, Journal of Management Research News, 31(4), pp. 228-244.
  5. 6. Coviello, Nicole and Munro, Hugh (1997), “Network Relationships and the Internationalisation Process of Small Software Firms”, International Business Review, 6(4), pp. 361-386.
Times Cited (6) 〈TOP〉
  1. 吳尚衡(2010)。從能耐落差分析台灣高科技企業建立品牌之外部合作模式。中原大學企業管理研究所學位論文。2010。1-161。 
  2. 陳文良(2009)。建構台灣太陽能電池產業之企業發展合作網絡模型。中原大學企業管理研究所學位論文。2009。1-156。 
  3. 蕭文婕(2013)。海洋貨運承攬業網絡策略對營運能力與經營績效影響之研究。元智大學經營管理碩士班(企業管理與服務科學學程)學位論文。2013。1-114。 
  4. 黃致瑋(2011)。品牌聯盟與品牌購併對於消費者品牌評價的影響 -以消費性電子產品為例。中原大學企業管理研究所學位論文。2011。1-100。
  5. 吳米華(2013)。探討組織合作效益之影響因素:以資訊電子業為例。中興大學會計學研究所學位論文。2013。1-76。
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