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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 155 ) 〈TOP〉
  1. 姜君怡(2003),「廣告標語與廣告訴求對廣告效果之研究」,臺灣大學商學研究所碩士論文。
  2. 黃昭瑋(2004),「廣告圖片與文案內容一致性對廣告效果之影響:產品類別、人格類型與廣告設計調和效果之探討」,元智大學國際企業學系研究所碩士論文。
  3. 翟治平、樊志育 (2002),廣告設計學,台北:揚智文化事業股份有限公司。
  4. 樊祖燁(1999),產品知識對組織採購行為之影響—以雷射印表機為例,國立政治大學企業管理研究所未出版碩士論文。
  5. 鄭伯壎(1998),「差序格局與華人組織行為」:台灣大型民營企業的初步研究,中央研究院民族研究所集刊,86 (3),pp.29-72。
Times Cited (1) 〈TOP〉
  1. 彭之逸(2016)。平價時尚服飾之象徵性消費行為、享樂主義與品牌忠誠度之關聯性研究 -以時尚關注度為干擾變數。中原大學企業管理研究所學位論文。2016。1-52。
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