Search & Read at all times.
Your portable library is online!,Hello!
Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 85 ) 〈TOP〉
  1. 李佳璋 (1997)。產品績效指標、消費者滿意度及構後行為之整合性分析。台大管理論叢,1(1),25-28。
  2. 阮世昌 (2000)。創新採用、關係品質與顧客終身價值關係之研究-以網路產品為分析對象。未出版碩士論文。私立中原大學企業管理研究所。
  3. 邱光輝,孫珮珊,陳明怡 (2005)。知覺產品品質、顧客滿意與顧客忠誠關係之研究-以上海地區東南汽車為例。行銷評論,2(2),219-237。
  4. 張維 (1999)。汽車產業傳。中華徵信所。
  5. 黃韋仁 (2002)。形象策略 品牌權益與顧客終身價值關係之研究—以咖啡連鎖類型之實證。未出版碩士論文。中原大學企業管理研究所。
Times Cited (4) 〈TOP〉
  1. 邱美珠(2009)。國產汽車的認知品質、顧客整體滿意度與再購意願之研究。淡江大學企業管理學系碩士在職專班學位論文。2009。1-100。 
  2. 李明雲(2015)。探討顧客對郵局服務品質與滿意度之研究-以高雄地區為例。義守大學管理碩博士班學位論文。2015。1-77。 
  3. 楊蘭萱(2007)。維修中心服務品質與顧客滿意度探討。元智大學管理研究所學位論文。2007。1-70。
  4. 黃如鈴(2009)。癌症醫院財務分析—以主要病症為例。臺灣大學國際企業學研究所學位論文。2009。1-63。
Altmetrics 〈TOP〉
E-mail :
When an article is available to download, a notice will be sent to your mailbox address.
E-mail :