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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 79 ) 〈TOP〉
  1. 參考文獻
  2. 一、中文部分
  3. 王志剛和謝文雀(譯)(J. F. Engel, R. D. Blackwell, & P. W. Miniard著)(1995)。消費者行為。台北:華泰。
  4. 王惠美(2003)。商職學生選校評估準則之研究。朝陽科技大學企業管理系碩士論文,未出版,台中。
  5. 行政院國家科學委員會(2006)。大學學術追求卓越發展延續計畫。2006年12月16日,擷取自
Times Cited (11) 〈TOP〉
  1. 詹淑惠(2017)。影響高中生選讀大學之關鍵因素–以桃園市某高中為例。中原大學企業管理學系學位論文。2017。1-120。 
  2. 王裕翔(2014)。短期高強度間歇訓練對橄欖球選手有氧能力、爆發力、速度及敏捷性之影響。長榮大學運動競技學系(所)學位論文。2014。1-69。 
  3. 薛庭芳(2011)。觀光學系大一學生學校品牌形象、選校動機與行為意圖之研究。高雄餐旅大學餐旅教育研究所學位論文。2011。1-123。 
  4. 葉家均(2020)。中產階級高學業成就學生校系選擇與轉系歷程之研究。臺灣師範大學教育學系學位論文。2020。1-169。 
  5. 鄭芳渝(2008)。我國高等教育消費者行為模式之研究--以高中生選校為例。政治大學教育行政與政策研究所學位論文。2008。1-123。
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