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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 48 ) 〈TOP〉
  1. 施致平(民89)。媒體與運動商業化互動關係之研究。體育學報,28輯,頁87-100。
  2. 蕭嘉惠(民90)。運動賽會贊助管理個案研究。國立台灣師範大學體育研究所博士論文(未出版)。
  3. 廖俊儒(民90)。企業贊助運動之效益研究。國立台灣師範大學體育研究所碩士論文(未出版)。
  4. McCarvill, R.E., & Copeland, R.P. (1994). Understanding sport sponsorship through exchange theory. Journal of sport Management, 8, 102-114.
  5. 一、中文部份
Times Cited (11) 〈TOP〉
  1. 施仁瑞(2009)。航空產業運動贊助模式之研究-華航個案-。中原大學企業管理研究所學位論文。2009。1-116。 
  2. 莊濬詠(2006)。運動贊助與產業關聯性之研究- 以季賽型職業運動為例。中原大學企業管理研究所學位論文。2006。1-102。 
  3. 陳聖勛(2014)。以消費者觀點探討運動贊助效益對品牌知名度與品牌形象之影響-以adidas贊助南部地區之健身工廠為例。樹德科技大學經營管理研究所學位論文。2014。1-80。 
  4. 蘇麗婷(2004)。伏擊行銷與運動贊助之廣告效果研究—以雅典奧運期間台灣的電視媒體為例。臺灣師範大學體育學系學位論文。2004。1-132。
  5. 陽和平(2006)。第四季超級籃球聯賽(SBL)現場觀眾對贊助企業認知效益之研究。臺灣師範大學運動與休閒管理研究所在職碩士班學位論文。2006。1-101。
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