Search & Read at all times.
Your portable library is online!,Hello!
Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 51 ) 〈TOP〉
  1. 施致平(2000)。高中籃球聯賽經營策略探討。中華體育,14(2),34-42。
  2. 周振雄(1997)。中華民國大專院校運動會運動贊助之研究。未出版之碩士論文,國立臺灣師範大學,台北。
  3. 陳竟明(2001)。中華奧會與企業贊助互動之探索性研究。未出版之碩士論文,國立台灣師範大學,台北。
  4. 程紹同(2001)。第5促銷元素:運動贊助行銷新風潮。台北,滾石文化。
  5. 楊聖智(2002)。91年全國中等學校運動會現場觀眾對贊助商認知效果之研究。未出版之碩士論文,國立臺灣師範大學,台北。
Times Cited (5) 〈TOP〉
  1. 孫朝(2006)。企業贊助對高中籃球聯賽 (HBL) 影響之研究。臺灣師範大學運動與休閒管理研究所在職碩士班學位論文。2006。1-134。
  2. 莊俊喬(2007)。我國高中籃球聯賽發展之研究。臺灣師範大學體育學系學位論文。2007。1-89。
  3. 謝旻凱(2011)。學校運動代表隊品牌形象發展歷程之研究-以98學年度高中甲級籃球聯賽為例。臺灣師範大學體育學系學位論文。2011。1-169。
  4. 陳威有(2012)。瑪吉斯輪胎贊助運動之研究。臺灣師範大學體育學系在職進修碩士班學位論文。2012。1-84。
  5. 蔡秉昆(2012)。企業對運動場館命名權贊助之認知、意願及考量因素之研究。中正大學運動與休閒教育研究所學位論文。2012。1-112。
Altmetrics 〈TOP〉
E-mail :
When an article is available to download, a notice will be sent to your mailbox address.
E-mail :