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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Abstract 〈TOP〉
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Reference ( 66 ) 〈TOP〉
  1. 余佳珍(民86):運動組織開源的策略。中華體育,10:4=40。台北:中華民國體育學會。21-27頁。
  2. 周振雄(民86):中華民國大專院校運動會運動贊助之研究。國立台灣師範大學體育研究所碩士論文(未出版)。
  3. 張漢良(民88):企業贊助體育運動初探。大專體育,42。台北:中華民國大專院校體育總會。142-148頁。
  4. 楊聖智(民91):91年全國中等學校運動會現場觀眾對贊助商認知效果之研究。國立台灣師範大學體育學系碩士班碩士論文(未出版)。
  5. 廖俊儒(民90):企業贊助運動之效益研究—以安麗盃女子花式撞球邀請賽為例。國立台灣師範大學體育系碩士班碩士論文(未出版)。
Times Cited (5) 〈TOP〉
  1. 林佳蔚(2007)。自創品牌策略與運動贊助策略對品牌美譽度影響之研究-兩岸高科技企業比較分析。中原大學企業管理研究所學位論文。2007。1-111。 
  2. 莊俊喬(2007)。我國高中籃球聯賽發展之研究。臺灣師範大學體育學系學位論文。2007。1-89。
  3. 黃嘉珮(2008)。NIKE與adidas整合行銷傳播與品牌經營之比較研究-以臺灣大學生市場操作為例。臺灣師範大學運動與休閒管理研究所學位論文。2008。1-208。
  4. 謝旻凱(2011)。學校運動代表隊品牌形象發展歷程之研究-以98學年度高中甲級籃球聯賽為例。臺灣師範大學體育學系學位論文。2011。1-169。
  5. 徐子淵(2015)。建設公司品牌形象行銷策略組合關係之研究。中央大學營建管理研究所碩士在職專班學位論文。2015。1-73。
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