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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 46 ) 〈TOP〉
  1. 4. 吳錦錩,(2005),從資源基礎、能耐基礎與動態能力觀點探討企業持續性競爭優勢構面-以台灣代工製造公司為例,東海管理評論,第七卷,第一期,頁137-166。
  2. 8. 周錫彬,(2007),零售銀行財富管理客戶市場區隔之研究,國立政治大學經營管理學程金融組商學碩士論文。
  3. 9. 林正牧,(2004),各顯神通的財富管理,台灣經濟研究月刊,第27卷第3期,頁27-32。
  4. 13. 施偉友,(2004),金融業財富管理業導入顧客關係管理之研究-以某金控公司為例,淡江大學國際貿易學系碩士論文。
  5. 16. 陳彥豪,(2004),台灣標竿型財富管理銀行競爭策略之研究,義守大學工業工程與管理學系碩士論文。
Times Cited (9) 〈TOP〉
  1. 林士超(2013)。後ECFA時期台資銀行大陸市場經營策略之研究-以C銀行為例。淡江大學國際商學碩士在職專班學位論文。2013。1-84。 
  2. 莊延捷(2010)。金融海嘯後公股銀行財富管理業務發展策略之研究─以T銀行為例。淡江大學國際商學碩士在職專班學位論文。2010。1-140。 
  3. 宋蕙芬(2008)。銀行信用卡採以風險導向為主之內部控制制度之研究 -Y銀行個案研究。臺北大學國際財務金融碩士在職專班學位論文。2008。1-70。
  4. 魏瑞香(2010)。空中金融之經營策略探討。臺灣大學國際企業管理組學位論文。2010。1-49。
  5. 施秀玟(2011)。後ECFA時代台灣銀行業財富管理市場分析與策略形成之研究-以Y銀行為例。淡江大學國際企業學系碩士在職專班學位論文。2011。1-108。
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