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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 54 ) 〈TOP〉
  1. 李月華、丁學敏,「以顧客為基礎的品牌權益之探討」,臺北科技大學學報,第39-1期,103-118。
  2. 黃海清(2006),「品牌價值評價模式之研究─以雲門舞集為例」,政治大學經營管理碩士學程碩士論文。
  3. 黃歆祐(2007),「百貨業品牌價值之評價權重之研究」,淡江大學管理科學研究所碩士論文。
  4. 謝坤龍(2007),「品牌價值評價之探討─以個案A品牌為例」,政治大學經營管理碩士學程財務管理組碩士論文。
  5. Aaker, D. A. (1991), Managing brand equity: Capitalizing on the value of a brand name, New York: The Free Press, c1991.
Times Cited (2) 〈TOP〉
  1. 潘彥文(2016)。台灣自行車廠商競爭優勢與成長模式之個案研究。臺灣大學國際企業學研究所學位論文。2016。1-91。 
  2. 許晉睿(2015)。以聯合分析法與創新擴散理論衡量品牌權益-以智慧型手機為例。臺灣大學國際企業學研究所學位論文。2015。1-83。 
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