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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 144 ) 〈TOP〉
  1. 一、中文參考文獻:
  2. 3.王瑞香(民85)。收錄自:顧燕翎主編(1996)。女性主義理論與流派。臺北:女書文化。
  3. 23.林子文(民93)。金融機構女性消費者行為之研究-以銀行業為例。大同大學事業經營研究所碩士論文。
  4. 24.林芳玫(民85)。收錄自:顧燕翎主編(1996)。女性主義理論與流派。臺北:女書文化。
  5. 30.范情(民85)。收錄自:顧燕翎主編。女性主義理論與流派。臺北:女書文化。
Times Cited (5) 〈TOP〉
  1. 彭莉芬(2012)。意見領袖對消費者購買行為之影響-以化妝保養品為例。中原大學企業管理研究所學位論文。2012。1-142。 
  2. 黃廉富(2009)。臺北地區捷安特直營店女性消費者購買行為研究。臺灣師範大學體育學系學位論文。2009。1-165。
  3. 王玟婷(2010)。臺北地區運動健身俱樂部女性會員消費行為之研究。臺灣師範大學體育學系學位論文。2010。1-142。
  4. 江培村(2010)。伊夏內衣精品品牌設計專案。臺中科技大學商業設計系碩士班學位論文。2010。1-91。
  5. 高雅琳(2010)。購買保養品女性之網路資訊使用行為 研究。中原大學企業管理研究所學位論文。2010。1-89。
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