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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 106 ) 〈TOP〉
  1. [8] 何苔麗(2006)。影響投資人對銀行 [個人財富管理] 業務顧客忠誠度相關因素之研究-從信任關係矩陣切入。淡江大學企業管理學系碩士在職專班學位論文。
  2. [20] 施生元(2001)。投信、外資及散戶從眾行為之探討。元智大學管理研究所碩士論文。
  3. [36] 陳國嘉(2002)。策略群組、移動障礙與績效關係研究。育達研究叢刊,3, 87-105。
  4. [42] 彭毓珍(2003)。台灣股票與指數期貨市場投資者行為之研究。成功大學高階企業管理碩士在職專班碩士論文。
  5. [46] 馮凱俐(2008)。投資人之人格特質、購買動機及評估準則對其投資決策之影響 -以境內開放式基金之投資為例。淡江大學企業管理學系碩士在職專班碩士論文。
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