Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Reference ( 119 ) 〈TOP〉
  1. [11]江鴻鈞,2010,“智慧型手機之客戶服務策略探討—以h公司為例”,清華大學高階主管經營管理碩士在職專班碩士論文。
  2. [13]林國豐,2011,“消費者產品知識對於智慧型手機購買決策與購後滿意度之關聯研究—以iPhone和HTC為例”,淡江大學國際商學碩士在職專班碩士論文。
  3. [15]林宏曄,2012,“智慧型手機新聞類APP之滿意度與購買意願研究-以蘋果日報為例”,國立政治大學廣播電視學研究所碩士論文。
  4. [21]許郁貞,2010,“手機產品特性對顧客滿意度及再購買意願的影響”, 大同大學事業經營學系所碩士論文。
  5. [22]許宗聖,2012,“智慧型手機產品知識及品牌形象對購買意願影響之研究”,,樹德科技大學經營管理研究所碩士論文。
Times Cited (12) 〈TOP〉
  1. 黃婷鈺(2013)。品牌形象、品牌關係和知覺價值之相關研究-以電池市場為例。長榮大學國際企業研究所學位論文。2013。1-80。 
  2. 徐意婷(2013)。藝術大學學生美感經驗對購買智慧型手機之消費價值研究。國立臺北教育大學文化創意產業經營學系學位論文。2013。1-117。 
  3. 呂雪玉(2014)。台灣番茄產業之產銷分析-以台南市為例。臺灣大學農業經濟學研究所學位論文。2014。1-97。 
  4. 吳駿榮(2013)。門市人員銷售行為對智慧型手機品牌排名的影響。朝陽科技大學財務金融系學位論文。2013。1-53。
  5. 王源鋒(2014)。整合SERVQUAL和Kano模式與品質機能展開應用於全聯福利中心服務品質之研究。虎尾科技大學工業工程與管理研究所學位論文。2014。1-103。
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